![]() ![]() Results over the 18 months that followed were impressive, with 167% YOY sales growth, more than double the number of brands advertising, and strong growth in referrals and new placements. New brands advertising on the site grew more than double, and the top 10 brands grew their investment by more than 150%.įollowing FreshDirect’s transition to Criteo’s Retail Media Platform, most of FreshDirect’s brand partners ramped up investment in the following quarter. These advertisers were impressed with the platform’s core benefits of transparency, flexibility and control, but also the impressive Return on Ad Spend (ROAS), relatively lower competition, and guarantees of performance thanks to FreshDirect’s pure-play ecommerce strategy. The FreshDirect skill lets you add grocery items straight to your FreshDirect cart and also lets you modify your existing deliveries. Pre-selling to new and existing brandsįueled by data-rich insights, new placement opportunities, the strong referral program, and consistent collaboration with the FreshDirect team, Criteo was able to pre-sell both new and existing brands. Start shopping for Connecticut grocery delivery. Referred sales grew from single digits to 12% of total sales, and smaller accounts saw similar increases. Because when you can save time and money while discovering so much amazing food, delivered at its peak to you, there wont be any reason to go back to the supermarket. Integrating the Criteo sales team into the process, highlighting the platform as a core program in sales materials, and passing leads to Criteo to complete the sales process all contributed to success. Driving referral program expansion through building stronger partner relationshipsįreshDirect increased their focus on their existing referral program, using their strong relationships with their brand partners. Within weeks, the new reorder page placements rose to the second-highest revenue generating placement, at 20% of total revenue. ![]() New placement opportunities included browse, product detail page (PDP), deals and reorder pages. Placement expansion was at the core of FreshDirect’s transition, across all devices. FreshDirect offers the best in-season foods, local finds, easy meals, and all your favorite brands. Harnessing revenue-driving placement opportunities Grocery shop from anywhere for delivery to your doorstep. ![]()
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